The 2025 Hyundai Santa Cruz XRT has achieved a significant milestone by being named the Compact Truck of Texas at the Texas Auto Writers Association (TAWA) annual Truck Rodeo. Held on September 26-27, 2024, in San Antonio, Texas, this prestigious event brings together top automotive media to evaluate new vehicles based on their performance, value, and overall appeal. The Santa Cruz XRT stood out among its competitors, impressing judges with its rugged design, advanced technology, and enhanced off-road capabilities.
The Texas Truck Rodeo is a well-regarded annual gathering where automotive experts test vehicles in real-world conditions, making this recognition highly coveted. Competing against several strong contenders in the compact truck segment, the Hyundai Santa Cruz XRT proved its worth with a balanced blend of ruggedness and sophistication. The model’s updated features, including a bold front design, all-terrain tires, and unique wrench-inspired wheels, played a significant role in its victory.
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Hyundai’s director of product planning for North America, Ricky Lao, expressed his delight at the recognition. He emphasized that this award reflects Hyundai’s dedication to providing vehicles that are versatile, capable, and packed with advanced technology. Lao highlighted the Santa Cruz XRT’s ability to cater to adventure-seeking consumers who want a reliable off-road performer without sacrificing modern conveniences.
Cory Fourniquet, president of the Texas Auto Writers Association, praised the Santa Cruz XRT for excelling in a highly competitive field. He noted that the vehicle’s rugged off-road capabilities, cutting-edge technology, and distinctive design earned it the top honor. According to Fourniquet, this recognition demonstrates Hyundai’s commitment to delivering innovative and versatile vehicles that resonate with the needs of Texas drivers.
The 2025 Santa Cruz XRT comes equipped with several features that set it apart from its peers. The vehicle’s aggressive new front design, combined with functional upgrades such as front tow hooks and all-terrain tires, enhances its off-road capabilities. Inside the cabin, drivers are greeted by a modern and intuitive design, including a panoramic curved display. This advanced setup features a 12.3-inch driver information cluster and a matching infotainment touchscreen display, providing a seamless user experience. Standard wireless Apple CarPlay® and Android Auto™ add further convenience, allowing drivers to stay connected effortlessly.
Hyundai Motor America, the parent company behind the Santa Cruz, has a strong presence in the U.S., with a focus on delivering technology-rich vehicles across its lineup of cars, SUVs, and electrified options. The company’s operations extend beyond vehicle sales, contributing significantly to the U.S. economy. With its headquarters in California, a manufacturing plant in Alabama, and a newly established Metaplant in Georgia, Hyundai plays a vital role in the automotive industry. Additionally, its extensive network of 835 independent dealers ensures accessibility for consumers across the nation.
The 2025 Hyundai Santa Cruz XRT’s recognition as the Compact Truck of Texas not only highlights the brand’s innovation but also reinforces its appeal among adventure-minded drivers. The vehicle’s ability to combine rugged performance with advanced safety and convenience features makes it a standout choice for those seeking the best of both worlds. Hyundai’s commitment to delivering versatile and cutting-edge vehicles is evident in the success of the Santa Cruz XRT, setting a high standard for the compact truck segment.
