Automobili Lamborghini has closed the book on an terrific 2024, delivering a file-breaking 10,687 cars to clients worldwide, marking a 6% boom compared to the previous 12 months. This awesome success now not handiest cements Lamborghini’s dominance in the luxury brilliant sports vehicle market but also highlights the logo’s strategic success, pushed by way of innovation, sustainability, and a commitment to excellence.
Stephan Winkelmann, Chairman and CEO of Automobili Lamborghini, expressed his excitement, saying, “2024 became a year of non-stop growth for Automobili Lamborghini, in keeping with the advantageous trend of the last several years. This success displays the deepening bond with our customers and the developing interest from new generations.” Lamborghini’s forward-wondering approach targeted on a balanced approach of product improvement, sustainability, and making sure pinnacle-notch overall performance, all at the same time as preserving in mind the evolving desires of the high-quit car marketplace.
2024 became a year of non-stop growth for Automobili Lamborghini, in keeping with the advantageous trend of the last several years. This success displays the deepening bond with our customers and the developing interest from new generations.
Stephan Winkelmann, Chairman and CEO of Automobili Lamborghini
Strong Global Performance
Lamborghini’s growth in 2024 turned into no longer restricted to a specific location, as the corporation noticed balanced increases throughout all three fundamental regions—EMEA (Europe, Middle East, and Africa), Americas, and APAC (Asia-Pacific). The EMEA location led the fee with a 6% increase, turning in 4,227 devices. In the Americas, Lamborghini noticed a 7% upward push, with 3,712 cars delivered, even as the APAC region posted a 3% growth, turning in 2,748 automobiles.
Federico Foschini, Chief Marketing and Sales Officer, highlighted the position of Lamborghini’s dedicated dealer community in these consequences. “The success of 2024 displays the strength of our product portfolio, however additionally the vital assistance of our 186 dealers across 56 global markets,” he referred to. This strong international presence permits Lamborghini to stay a pacesetter now not only within the terrific sports car phase however additionally in the broader luxurious automobile market.
Key Models Drive Lamborghini’s Success
Three of Lamborghini’s flagship fashions performed pivotal roles in the organisation’s banner 12 months: the Revuelto, Huracán, and Urus. The Revuelto, Lamborghini’s first super sports V12 hybrid HPEV, proved to be a game-changer, with consumer call for skyrocketing upon its release in March 2023. With its extraordinary overall performance and striking layout, the Revuelto is predicted to hold sturdy order numbers via 2026, in addition cementing its region as a purchaser favourite.
Meanwhile, the Huracán, with its 5 dynamic variations—along with Sterrato, EVO Spyder, Tecnica, STO, and STJ—continued to electrify in its very last 12 months of manufacturing. The car’s extraordinary abilities and the anticipation surrounding its successor, the Temerario, unveiled on the 2024 Monterey Car Week, saved it within the spotlight. The Temerario has already captured the attention of fanatics for its modern layout and modern-day technology, promising to be a worthy successor to the Huracán.
Lamborghini’s success in the SUV section remains strong, with the Urus range strengthened by the advent of the Urus SE, a plug-in hybrid version unveiled on the 2024 Beijing Auto Show. This model, which replaces the Urus S and Performante variations, gives a blend of distinct design, first rate performance, and flexibility, securing its position as a leader inside the luxurious SUV class.
A Year of Transformation and Innovation
2024 marked a pivotal second for Lamborghini as it completed a primary transition toward an all-hybrid lineup, in step with its Direzione Cor Tauri strategy. By turning into the primary remarkable sports activities vehicle producer to provide a totally electrified portfolio, Lamborghini is setting the stage for the future of luxury motors. This strategic pass aligns with the company’s commitment to innovation, performance, and sustainability.
Looking beforehand to 2025, Lamborghini is poised for continued fulfillment. The employer plans to build on the momentum received in 2024 with vast investments in technology, making sure that innovation stays at the center of its operations. Lamborghini’s unwavering awareness on delivering international-class performance, design, and sustainability will outline its upcoming fashions and destiny increase.
The Lamborghini Vision for the Future
As Lamborghini continues to evolve, the corporation is dedicated to staying ahead of the curve in both era and purchaser expectations. The introduction of hybrid fashions and advancements in design and performance are just the beginning. In 2025, Lamborghini will focus on further pushing the limits of what’s possible, making sure that it stays the benchmark for luxury first-rate sports activities cars for future years.
